Whether you are creating an online course to teach a language, coach people or professional certified training , there are some steps you can follow to make it easier. We are covering step-by-step on how to create an online course to another blog post. Here is a quick overview of what you will need:. Alternatively, send your list of ideas for online courses to your audience and encourage them to pick on a course subject through a survey. This should help you decide which is most on-demand amongst your network.
Ask your followers on social media: another effective way to draw people in and gather feedback is creating a group or a poll on either Facebook and Instagram or both channels and ask them directly. You can also create a group with people from your network, asking for their responses and finding out which is the most popular.
Sharing your expertise, especially if it is for a highly valued niche subject, is the best way to start with online courses. Think of a subject people ask you for help: have you ever had people coming to you to ask you to help them with something?
If yes, there must be a reason why they keep coming to you, but if you admit that you are clueless about it, conduct initial research to see if you develop an interest it in. Once you choose your subject, you are ready to do your research. Researching your topic can be both online and offline.
You can start with your own material, academic and professional books on the subject, looking into your competition or other free and paid material online. Brainstorming all possible categories and sub-topics that you want your course to include is essential. Then, you should be doing thorough research on each sub-topic. The categories or sub-themes will need to be divided into themes or sections.
You will need to choose a logical order that makes sense in your course. That can be a chronological, difficulty or logical order, that takes the student from one point of knowledge to the next. At this point, you will need to write down your learning goals and objectives. Learning goals are the general statements that you create and define what your course is all about and what it can do for your students.
Apart from helping you to concentrate your efforts, setting learning outcomes can help you come up with great sales pitches for your course, since it gives people the course outline and helps them decide whether to invest in it or not. The next step is to create the actual content.
Based on the course plan and the activities you have planned, you will need a variety of media productions for your course. Experienced trainers and educators can easily create a course from scratch. But, the best approach to launching your online academy is by repurposing your old content. If you have been creating content, you can look up for some digital material, from informative leaflets to Word documents with valuable information that you can use. For example, do you write a blog?
Have you recorded your last workshop, training or webinar? Of course, you can always create new content. Creating educational videos can take a while, but it is the most common and sought out the type of learning online right now. This is one of the most common questions every course creator asks herself.
Finding that sweet spot where your course price can maximize your profits seems like an elusive quest! To do this, however, you will need to balance the value of your course based on quality, expectations, competition and your revenue goals. Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you.
This though varies depending on the industry, market sales, and the amount of your own expenses — both timely and financial.
Whatever the case, you should know this:. Despite the fact, that you are not giving out any physical product, you are providing a service for someone and you share your knowledge, which is a highly valued commodity. Should you price low to get more people, or price high and offer more value? Think of the transformation element. How much are you changing the life of someone attending your course?
Is it a small or large improvement? Think about how others view your company, how much they trust and respect your authority on the subject. How much are you looking into getting out of this? Generally, there are two pricing models you can use — one time or recurring.
The first allows students to pay upfront payment or in installments in order to access your course. The second is the most profitable for online instructors and students pay for it on a regular basis e.
Perhaps the most important part of pricing your courses though, is deciding upon a pricing strategy. Introducing pricing tiers can help accommodate the varying needs of your customers.
Offering a free course can work for your benefit as it can generate leads for expensive courses or a way to showcase your expertise. We all love good communication, creating relationships and this sense of familiarity is what will help you sell more courses.
Free courses can also get you fresh warm leads you can upsell too. On top of that, offering a free mini-course before your official course launch, for example, can work during a pre-launch, giving out a free course can give the chance to potential customers to review the course and decide whether they want to go full access and pay for more. Having a set pricing strategy with full access to the course upon payment, is the simplest and straightforward way to offer an online course.
Students then know what to expect and it is simple for instructors to communicate the value and offer discounts at a later stage. Subscriptions also include membership site models, providing gated content that gives access only to subscribers.
Instead of selling one-off online courses for example, you allow your students, clients or fans to keep an active paid subscription in exchange for accessing offers, deals and a community they can network.
Membership sites work well with subscriptions and they have different levels of access to suit different preferences. For the premium course. You can go premium when you offer exclusive content or more extended course offering more features or an advantaged course e.
You can get more information on pricing in how to price online courses article which goes much deeper into the subject. A great course always starts with an awesome title. If this is not written anywhere else, then we should write it down as a no. Well, a good title can make all the difference when selling a course, but an awesome one will carry you much further. Ultimately, the title of your course reflects the name of your brand, your work or training, and can potentially describe you as the best-selling trainer in your field.
Also, every title determines whether a potential learner will click on the course or not. Coming up with an effective title is pretty easy as you can start working on it within minutes. However, if you need help, the following formula can help you create yours:. Use popular search queries: conduct your search on Google and see what comes up in terms of keywords, phrases shown at the bottom of the Google page and the number of times they appear in results.
Specify your audience: make sure you know who you are addressing here. Obviously, your whole course is dedicated to a specific group of people.
Think about what are their characteristics and what do they expect to see in your course. On the contrary, short and straight-forward ones that can explain what the course is all about can do the trick better.
You can find the most successful formulas on writing a course title in our relevant blog-post, but, here are some examples to help you get started:. Find more course title examples here. Whether students will become interested in it or not, depends on their individual needs first and firstmost. However, it also comes down to how you will structure it, and how you will position it in the right context so that it works well with your online school and what you need your brand to project.
This is the page that will sell your course, by persuading the visitors of its value. It has to describe your course, show its value and pushes them into taking action. The sales page also includes a series of call-to-action points that are placed through the page and encourage site visitors to complete specific steps that guide them towards action. These CTAs help to drive more people through the sales funnel, bringing them closer to buying your courses, which is also the main purpose of the landing page.
Most straightforward sales pages will push towards buying, other sales funnel might include lead captures, watching a video first or pre-registering to a course. Depending on what you are after, you can choose what sales page you want to use. There are a few types of sales pages that have basic differences:. A sales page requires two things, the copy and the design. To write the perfect copy, you will need to understand your audience, what they are looking for and how to convince them.
We will be going through that below. No need for technical headaches or looking for a web designer to make your landing page. Before you can go out and write your copy, you will need to answer the following three but basic questions about your course:. Identifying your audience is key to writing an effective copy and targeting the right people who are potentially interested in your course. Once you answer these questions, go back to the customer persona you created and see it as a real person naming your persona can help.
If the answer is yes, then you are going the right way, if it is a no, then you will have to rethink on how to talk to them. Next, think about what kind of solution you are aiming to provide to your customers. The more details you give out on it, the better it is for them to understand what kind of services you are offering. At this point, it is important to articulate clearly what results your course can help your audience achieve. Your marketing message should make sense to your site visitors and need to answer why should it matter to take on the specific course.
What you include in your sales page needs to be made appropriate to them, including subjects of interest for your potential customers such as emails, blog posts, online courses and more. This should help you list all the benefits students can get out from it and place these as part of your content strategy plan. The messaging and formatting should be consistent throughout all pages to showcase professionalism. When working on your sales page you need to take certain factors into consideration so as to make sure that no visitor will turn their back on your services, but they would rather stick to it and find out more about what your school has to offer.
What you are after is getting their attention through the use of context that has a certain clarity and balance. Along those lines, it should inspire credibility, and a sense of continuance encouraging people to keep coming back. A good sales page should have a heading at the beginning of it with large and bold text that gives visitors an idea of what they will find on your page. A better approach would be to briefly state significant benefits that the potential learner can receive when joining the course.
Your headline must predispose the reader positively based on their needs and wants, as well as promise them an intriguing result if they stick around and read what comes next. When visitors enter your sales page, they need to be engaged, excited and drawn into your courses. Your best friends in such occasion are action words and phrases that can build their motivation to learn.
Verbs and words that predispose action are working best. Since what you are selling is in digital form and not a physical object , you need to provide social proof that you are a trustworthy authority on your topic. Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc. Whenever a customer talks positively about your courses you definitely want to add that commentary on your landing page.
Using logos of reputable publications where your school and courses have been featured can be a huge plus. Any visual cues that direct site visitors to the CTA buttons and images you use on your sales page can get them right into your sales funnel.
Visually beautiful graphics, infographics, or any other kind of persuasive media that show insights into the results that your online courses have achieved can offer immense power to your sales page. A short 1 to 2-minute video that explains who you are and what you do can work along perfectly in your sales page, as this can offer a greater impact. In this video, you can speak about yourself, your story, your background and expertise.
News, Reviews, Commentary: share up-to-date information, voicing your opinion on industry news. Testimonial Video: have some students doing a testimonial video for you explaining how they benefited from your course. Behind-the-Scenes Video: a video that can include cut scenes of possible mistakes in the editing process can give a lighter mood and a more personal feel to your sales page, thus making it friendlier to the page visitors.
Students testimonials and quotes are a powerful marketing tool and have a proven record of success in the market. These can help you enforce your personal brand and build your credibility in the online world. Any testimonial or feedback review can help to position yourself as a true entrepreneur, which is your ultimate goal, proving that you have something unique to offer to the public in contrast to others. These ingredients along with a simple and elegant design that includes both easy-to-use drop-down menus, and lead capture forms that work and allow site visitors to leave their name and email addresses can strike the right balance on the content and design you need for a successful sales page.
Above, we listed out some of the best, but there are many, many more. The list is not exhaustive. Business moves fast. Skills that worked in the past may become obsolete as new market realities and challenges set in. Only relentless training enables people to learn the skills they need to discover new opportunities and build pathways for sustained growth.
Sales training is not a trend. It is the top-of-mind agenda for businesses looking to win the future. Start with these best sales training programs and build out from there. Also published on Medium. Your content is always unique. Keep it up. God Bless you. Very powerful, especially as a business owner. It definitely deserves a mention on the list. Learning sales is the top most priority for the good growth of the company and there are many courses to be considered as the best.
Already joined? Forgot your password? Reset it. Don't have an account? Sign up here. Full Channel List. Sales Templates Sales Training Demo-litions. Code of Conduct. Log in. Join Now. Sign In. All Channels. What Are the Types of Sales Training? Why Is Sales Training Important? Break sales training into smaller chunks Instead of throwing all your sales training programs at your new reps and overwhelming them with too much information all at once, give these to them in bite-sized chunks and allow them to digest the material before moving them to the next step.
Let new reps shadow your jobs Many people learn better by example. Back theory with real-life success stories Theory backed with real-life examples tend to stick more than just theory.
Give your reps some hands-on experience Just like success stories, hands-on experience sticks in the mind much more than theory or just reading about sales.
Have sales leaders share insights with your reps You can set up some sales workshops where top performers share their tips and tricks with everyone else. Organizations with high-performing sales teams are twice as likely to provide ongoing training as companies with poorly performing sales teams. The 40 Best Online Sales Training Programs We put all the best sales training courses, resources, and programs into the following three categories to help you navigate the list: Full-Service Sales Courses Self-Service Training Resources Sales Training Consultants Full-Service Sales Courses Advantage Advantage Performance Group offers a three-pronged program to enhance skills at every level: corporate leaders, sellers, and businesses as a whole.
Altify Change is always difficult in business. Ariel With customers gaining control of the sales process, salespeople need to adapt and grow opportunities through empathy and authenticity.
Aspireship Aspireship is an industry-recognized reskilling and job placement platform that helps you pivot your career into SaaS sales. Corporate Visions Corporate Visions provides innovative selling solutions that match the changing dynamics of business and buyer experience. Skills targeted include: Business development Creation of unique business value Lead qualification Sales process control and negotiation DoubleDigit Sales Known for its simple, but impactful approach to training, DoubleDigit Sales partners with organizations to customize pragmatic training solutions.
Mandel Communications Mandel Communications enables people to deliver high performance by providing focused training on the different aspects, uses, and impacts of communication.
Ask the right questions, spark meaningful conversations, articulate their unique value, present compelling demos, and confidently close a deal.
Mercuri Mercuri International has a strong reputation and a pretty big footprint. They offer blended learning and impact training on a broad range of areas and selling skills. New Velocity New Velocity is a comprehensive sales training platform that provides ongoing, online, and onsite learning experiences. RAIN Group This award-winning training provider offers a proprietary approach to achieving selling success.
The ValueSelling training program blends: On-demand courses Instructor-led workshops Video-based reinforcement method Activity-based coaching Self-Service Training Resources Action Selling Founded in , Action Selling provides a broad range of training resources to hundreds of thousands of sales professionals. Cegos Group Formed in , the Cegos Group helped pioneer the modern skills development industry and currently trains , people annually in 50 countries.
Miller Heiman Group Miller Heiman is a global organization serving individuals and organizations around the world with game-changing technology and a broad range of sales classes and training courses. Sales Hacker Sales Hacker develops, curates, and partners with industry leaders to provide actionable learning resources and organize ground-breaking learning events for B2B sellers. Sales Hacker also publishes thought leadership content.
Sandler Training With more than five industry-blazing decades already under its belt, Sandler Training continues to provide innovative insights into the world of selling excellence. DSG DSG can work with you to design practical, tailored, and effective playbooks in the areas of sales strategy, messaging, sales process, and coaching. The success of your email outreach often depends on the inbox management habits of the recipients or their assistants. Be in the mindset that your email campaign will be received properly by those who have their inboxes in order and are probably better leads anyways.
In our experience, people who have the processes and systems to keep their inbound communication channels clean often have the solid foundational understanding of how technological systems work in schools, even if they are not technologists themselves.
Send enough information to convey the idea of your product or service, and then provide options for setting up time to talk or continuing the dialogue via email until a call is appropriate. Overly automated emails send a clear, negative message to each recipient, telling him or her that he or she is one of many people being messaged by someone who is, most likely, basing success on yield percentages. Educators intuit that the best way to teach is to make their work personal and to treat each student as an individual.
Treating educators as if they are a generalized mass or market will instantly alienate most of them. Few sales intentions can survive such inauspicious beginnings. DO spend more time listening than talking. Force yourself to see each school as a unique entity, trying to accomplish unique things for a specific set of people.
For example, some schools will be focused on rethinking assessment. Some schools may be challenged with diverse learning needs in their population. Other schools will have a social justice mission. Knowing what a school values is the key entry point for a sales conversation.
Use research to support the importance of your product or service; it should either be framed as an important entity for people to look into more deeply, or something closely connected to relevant research.
If they could have simply listened to an audio recording or watched a webinar to gain the information you are sharing, why bother setting up a call? Also, certain kinds of assertiveness will be off-putting to educators.
Every school, like every learner, is different. The sales cycle is long and requires patience and upfront investment in team - not ideal for a new start-up. To accelerate the process, create channel partners for your product.
Tieing up with channel partners who sell different category products in the K space can create a win-win situation as the channel partner can leverage his network and make additional money, and you can get sales without incurring any significant upfront investment. Example: if you are an ERP solution provider- tie up with a partner that sells attendance system or furniture or provides books. A lot of start-ups fail here. They think the only way to sell to schools is by actually meeting the owner of the school.
It is true that you cannot sell without meeting the actual decision maker, but start-ups forget that lead generation can be done online.
Pick up the best SaaS companies in India and Abroad and read more about how to create an online brand.
In the next part, I would be talking about how do you target the consumer group. The Consumer groups is a significant opportunity that start-ups wish to tap as there are over million students in the K space. Disclaimer : It is strictly an independent opinion of the writer, not representative of Kstart or Kalaari.
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